Facebook and Snapchat Focus on Augmented Reality

Home / Social Media / Facebook and Snapchat Focus on Augmented Reality

This week Facebook and Snapchat both made announcements about exciting new augmented reality technology. Most people may be familiar with augmented reality when they think about playing Pokémon Go, as the game introduced AR technology to a wide audience last year. 

Now, Facebook is looking to take AR to a new level. The company showed off a demo of their first augmented reality platform at its annual F8 developers conference. Facebook founder Mark Zuckerberg announced“We’re making the camera the first mainstream augmented reality platform.” He also explained the new platform will allow users to play with filters, lenses and 3D objects to enhance their photos. 

Facebook also announced it will be launching software called AR Studios to help developers and Zuckerberg called for computer programmers to help by building AR apps to work with Facebook’s Camera Effects Platform. The company also confirmed they are actively working on AR glasses.

On the same day as Facebook’s announcement, Snapchat announced it’s new World Lenses, which allows users to add three-dimensional augmented reality objects from rainbows to flowers. A new set of rear-camera lenses lets you place virtual objects in a real world setting.

The company wrote about it on it’s website: “We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we’ve become puppies, puked rainbows, face-swapped with our best friends — and begun to explore how Lenses can change the world around us.”