The Growing Potential of Eye Tracking Technology

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Eye tracking, a technology that monitors eye movements, is getting more attention as several devices and software look to support the technology. Tech Crunch recently published a fascinating article about advancements in eye tracking technology and the potential it has to impact a number of industries. As eye tracking technology continues to advance, devices will be able to gage in real time what users are interested in. Eye tracking will also provide new ways of interacting with content.

Industries ranging from gaming and virtual reality to advertising, market research, and even medicine may soon benefit from this technology. Silicon Valley is certainly aware of eye tracking technology’s huge potential, as demonstrated by Google and Facebook’s acquisitions of Eyefluence and Eye Tribe, respectively.